Start Up or Close Down?

The past three years have truly disrupted our ideas about business sustainability. We are simultaneously confronted with the prospect of new AI innovation, market crashes, climate change chaos and the geopolitics that currently plague the world. Just like the question: when is a good time to have a baby, when is a good time to start a business cannot be easily answered. However, it can easily be argued that there is never as good a time as right now!

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